Find the leak that's costing you sales — in 5 minutes.

Most marketing advice is a guess wearing a confident voice.

Someone tells you what worked for them, once, and you're supposed to bet your business on it. Meanwhile the page that isn't converting just keeps not converting, and nobody can tell you why.

This checklist is the opposite of a guess. It's the exact sequence we run on every client page, stripped down so you can do it yourself.

The 5 checks inside

• The 5-second test. Can a stranger say what your page is and why they should care — in 5 seconds?
• Claim or label? Is your headline making an actual claim, or just labeling the page?
• Proof placement. Is your strongest proof where the decision actually happens?
• What does your button actually say? “Submit” and “Learn More” tell a visitor nothing.
• Named or hoped-away? Is the #1 reason people don't buy actually addressed — or just hoped away?

Plus a simple score that tells you whether your page has a solid base, fixable leaks, or is actively working against you.

Who it's for

Coaches, consultants, agencies, e-commerce brands, and SaaS teams with a page that gets traffic but not enough sales or sign-ups — and who are done guessing what to fix.

No pitch. No card. Just the checklist.